Scroll down to begin.
Let me tell you a story.
My name is Jess - I’m a Marketing Professional who enjoys telling stories that become the lifeblood of a campaign and illustrate a brand’s essence.
Between graduating with my BS in Communications from NYU and my dual MBA from Fordham in Marketing & Communication and Media Management - I have experienced a wide range of professional endeavors.
Below is a glimpse into the work I have completed… there are 8 handpicked examples in total.
1.
HERMÉS // AUTOMOBILE SOCIAL/PRINT CAMPAIGN MOCKUP
Hermés static copy designed for magazines and social media, focus on potential automobile crossover, asks were back-to-roots (equestrian) mixed with elegance/mystery.
2.
HERMÉS // AUTOMOBILE MEDIA MOCKUP
Using 5+hrs of existing material to pitch commercial & social media concept for the introduction of Hermés x Automobile -- idea was back-to-roots (equestrian) transitioning to sleek, modern transportation (automobiles), no dialogue, hype creation towards the end. (Press play below!)
3.
VICTORIA’S SECRET // REBRAND MOCKUP
Using existing material, ask was to show the brand shift, acknowledge past problems with full accountability (permission to lightly use Mr. Wexner), transparency and authenticity being the main focus. Tell a story “to the skeptic”. Made as a long ad for social and commercial. (Press play below!)
4.
(You’re halfway through!)
BRILLIANT EARTH SERVICE / SISTER BRAND LAUNCH // SOCIAL
Ask was to create a mockup mood board of social posts to showcase potential new sister company, show products (that don’t yet exist) and convey reasons to buy in. Promote hashtags in the captions.
Launch a series of elegant, playful posts, keeping true to the brand voice and image
5.
HUNTINGTON LEARNING CENTER // SOCIAL
Ask was to generate posts (Facebook & Instagram) that focus on the story - be personal, be positive. Create engagement in the comments section where it makes sense.
6.
VASSO SYSTEMS // WEBSITE BRAND REVAMP
Ask was to completely redesign a 20+ yr old website with missing plugins to a more modern, easy-to-navigate hub. Focus on SEO/SEM and translation to increased business. (www.vassosystems.com)
7.
VASSO SYSTEMS // SOCIAL
Ask was to generate posts (Facebook) to showcase current units sold, available units to push sales, as well as any other customer engagements.
8.
VASSO SYSTEMS X NYC SANITATION MEDIA
Using self-generated original content, ask was for functional showcase - safe, easy-to-use, and positive new way of handling trash. Inform the audience who doesn’t know how complex of a process this was. No dialogue. (Press play below!)
•Brand Management
•Social Media Marketing
•Marketing Strategy
•Campaign Management (Paid & Organic)
•Content Creation
•Market Research
•Analytics Tracking
•Cross-functional Collaboration
•Sales Enablement
•Customer Engagement
•Product Launches
•Brand Development (+Rebranding)
•Creative Marketing
•Budget Management
•Data Analysis
•......too many to list! If you are interested in my background in a particular unlisted skill, please ask!
Contact: jkv225@nyu.edu